ORRVILLE, Ohio, and BOCA RATON, Fla., March 06, 2025 – Hostess®, the iconic brand behind America’s sweet baked snacks and REDCON1, a leader in the Sports Nutrition industry, are thrilled to announce an exclusive multi-year partnership to redefine protein with innovative product collaborations. This partnership combines the delicious flavors of Hostess® snacks with REDCON1’s industry leading protein shakes.
Building on its portfolio of irresistible snacks like Twinkies®, Donettes®, Cupcakes, Ding Dongs®, and more, Hostess® has continuously evolved its brand to attract new consumers while delighting lifelong fans. This collaboration brings these beloved flavors into the fitness world, offering a unique, indulgent protein experience that blends enjoyment with performance.
In a bold industry first move, REDCON1 and Hostess® will introduce limited-edition and seasonal protein flavor drops, launching in tandem with Hostess® brands iconic seasonal treats. Each drop will offer consumers a new and exciting way to fuel their fitness journeys with flavors they already love.
“This partnership marks a new chapter for both brands, blending indulgence and nutrition in a way that’s never been done before,” said Aaron Singerman at REDCON1. “We’re thrilled to reimagine Hostess classic flavors in formats that fuel performance and recovery.”
“Hostess® has always been about bringing moments of joy to every day and we are excited to extend the delight our iconic treats offer through this partnership.” said Rebecca Yadav, Hostess Senior Brand Manager, The J.M. Smucker Co. “Our collaboration with REDCON1 reflects our continued commitment to innovation and finding new ways to delight our fans.”
About The J.M. Smucker Co.
At The J.M. Smucker Co., it is our privilege to make food people and pets love by offering a diverse family of brands available across North America. We are proud to lead in the coffee, peanut butter, fruit spreads, frozen handheld, sweet baked goods, dog snacks and cat food categories by offering brands consumers trust for themselves and their families each day, including Folgers®, Dunkin'®, Café Bustelo®, Jif®, Uncrustables®, Smucker's®, Hostess®, Milk-Bone® and Meow Mix®. Through our unwavering commitment to producing high quality products, operating responsibly and ethically and delivering on our Purpose, we will continue to grow our business while making a positive impact on society. For more information, please visit jmsmucker.com. The J. M. Smucker Co. is the owner of all trademarks referenced herein, except for Dunkin'®, which is a trademark of DD IP Holder LLC. The Dunkin'® brand is licensed to The J.M. Smucker Co. for packaged coffee products sold in retail channels, such as grocery stores, mass merchandisers, club stores, e-commerce and drug stores, as well as in certain away from home channels. This information does not pertain to products for sale in Dunkin'® restaurants.
About REDCON1
REDCON1 is a mission-based company founded on a simple principle - to create the highest quality supplements for people who need to get the most out of their workout and workday. REDCON1 stands at the forefront of the sports nutrition industry, committed to providing consumers with the highest quality supplements and performance drinks. Known for its gold standard in product development and dedication to innovation, REDCON1 continues to redefine excellence in nutrition and readiness, helping everyone around the world achieve their peak performance.
Contact
Ryan Monahan
REDCON1, Chief Marketing Officer
ryan@redcon1.com